Colby Brown - Google+ for Photographers [April 2012, PDF+ePUB, ENG]


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Google+ for Photographers

Год: April 2012
Автор: Colby Brown
Жанр: Справочник
Издательство: Peachpit Press
ISBN: 978-0-321-82040-2
Язык: Английский
Формат: PDF/ePUB
Качество: Изначально компьютерное (eBook)
Интерактивное оглавление: Да
Количество страниц: 224
Описание: Prior to Google+, Photographers relied on a mix of Twitter, Facebook, Flickr, and other services to display their work and interact with others. No single service provided photographers with a complete set of tools that allowed them to connect with others in a rich, meaningful way–until now.

Unlike other social networks, Google+ allows photographers to upload, personalize, and update images easily. The Google+ interface is intuitive and attractive—images appear large and uncropped in the stream, preserving their original integrity; and the infinite scrolling feature creates a fluid, enjoyable photo browsing experience. In addition, the Google+ interface is built to encourage social interaction, not in miniature sound bites, but in full-length discussions with diverse groups of people. Users can build circles to connect with just those they want to include in different conversations, and they can use the Hangouts feature to talk with other users in real time from anywhere in the world.

With this book, you'll see why Google+ has quickly become the most inspiring and interactive social network for photographers, and you'll learn how to leverage Google+ to build a following and connect with other photographers–and potential customers.

Explains how to effectively showcase your work for the vibrant and growing Google+ photography community
Shows how to upload, organize, and share your images; and hone your skills through photo-critique circles
Features interviews with leading photographers who share their own photos and tips on how to make the most of Google+ to build an online presence
Chapter 1 Why Google+ Works for Photographers 3
What Is Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Aesthetics Matter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Photographers’ Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Google’s Hands-on Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Chapter 2 Building an Online Presence 25
Creating a Photography Brand . . . . . . . . . . . . . . . . . . . . . . . . . .26
Principles of Social Marketing for Photographers . . . . . . . . . . . .33
Chapter 3 Getting Started with Google+ 39
Signing Up with Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40
Understanding Your Google+ Profile . . . . . . . . . . . . . . . . . . . . . .45
Core Features of Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62
Changing Your Google+ Settings . . . . . . . . . . . . . . . . . . . . . . . .69
Chapter 4 Working with Circles to Stay Organized 75
What Are Circles? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76
Circle Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Public vs. Extended Circles . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89
Chapter 5 Learning How to Interact on Google+ 93
Understanding Your Google+ Stream . . . . . . . . . . . . . . . . . . . . .94
Interacting with Google+ Posts . . . . . . . . . . . . . . . . . . . . . . . . . . 97
The Power of Search with Google+ . . . . . . . . . . . . . . . . . . . . . .105
How Does Google+ Deal with Spam? . . . . . . . . . . . . . . . . . . . .110
Chapter 6 Publishing Your Photographs and Other Content 119
Publishing Content to Google+ . . . . . . . . . . . . . . . . . . . . . . . . .120
Uploading and Sharing Photos to Google+ . . . . . . . . . . . . . . .128
Ways to Increase Interaction . . . . . . . . . . . . . . . . . . . . . . . . . . .135
Chapter 7 Photo Management on Google+ 147
Photo Organization and Maintenance . . . . . . . . . . . . . . . . . . . .148
Photo Album Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . .155
Chapter 8 Using Hangouts to Interact with People Worldwide 165
The Importance of Google+ Hangouts . . . . . . . . . . . . . . . . . . .166
Types of Google+ Hangouts . . . . . . . . . . . . . . . . . . . . . . . . . . .170
Getting Involved in Google+ Hangouts . . . . . . . . . . . . . . . . . .182
Chapter 9 Google+ on the Go 187
Google+ Mobile App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188
The Value of Staying Connected . . . . . . . . . . . . . . . . . . . . . . . .205
Доп. информация: http://www.colbybrownphotography.com/social-media-for-photographers-google/
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